Jens Peter de Pedro

Jens Peter de Pedro

Hello, from Jens

I am a creative producer in the field of kids interactive media, in which I have spent 18 years to date. Most recently I was part of the founding team at the world’s most famous kids app company, Toca Boca, (sold to Spinmaster in 2016).  At Toca Boca I was Creative Lead - Strategy and Operations and came on board as the first employee.

I believe that success in making products comes to those that truly respect that children are people. That might seem like a given, but its not at all, which is why I often talk and write about children’s freedom, wether educational, physical or cultural. I did a TEDx talk on toys and gender.

Through my company Little Frogs I have consulted with children's media companies. Lately I have worked with Marco Polo, Disney and Tiggly. I’m now happy to also be able to offer full production possibilities through Biff Niff!

Jens Peter de Pedro
CEO


jens@biffniff.com